Feminist Philosophers today features a post on Wii Fit, a game that incorporates weight loss goals in the family-friendly format of a Nintendo game. It uses a BMI to tell you how far away from normal you are, an then has you set goals to get back in to the normal range. This game is marketed to the whole family, including children. See, for example, the game demo website, where we see a man, woman, girl and boy who each demonstrate for us what different types of activities we can perform with Wii Fit. Note the correlation between the exercise being modeled and the person used to model it. Mom does yoga, dad does strength training, boy does balance games, ten year old girl does aerobics. Yes, aerobics. Why does a little girl need to do aerobics? Click on her and she tells you (big smile on her face) “If your Body Mass Index (BMI) is running a little high, you may want to go for a session of Aerobics… to help tone your body.” Of course, BMI’s don’t work on children, and although there’s a very faint disclaimer to this effect, the game producers clearly expect little girls to track and strive to change their BMI- this is, after all, the point of the game. Even better, the game lets you chart your progress against your friends and family, so it turns into a veritable weight loss competition!
<insert face-palm here>