In April, Paris drafted a voluntary charter encouraging advertisers to promote a wider range of body types in an effort to curb the spread of eating disorders among teenagers. Soon, Quebec may be following suit. Although some countries have made weight ranges mandatory, such as Spain, this voluntary measure is a first step that does not preclude the possibility of legislation passing in the future. See the full story here.
Here in Canada we’ve already seen some advertisers looking to promote a wider range body types. The Dove Campaign for Real Beauty is a conspicuous one that has received much attention. Largely, I think, this is due to the shock value that half-naked non-models on billboards will inevitably provide in a culture where images of bodies in public are edited beyond recognition. Continue reading